Word from the CEO:
The journey undertaken by FBR CABLES since 1998 would not have been as exciting and rewarding without the full support of all our customers and business partners. I would like to express our deep gratitude to you because you have made FBR CABLES an outstanding company in our industrial landscape.
The advent of the second millennium has brought about a radical transformation in the minds of users; customer expectations have increased exponentially. This trend should continue and that’s why we are preparing ourselves to keep our customers totally satisfied.
Despite our rapid growth to the leading position in the industry, the simplicity, flexibility and openness of FBR CABLES to new market trends and evolving technology continue to be our driving force. Fundamental values, simplicity, teamwork, trust between people, focus on the customer and respect for commitments have given us a unique position and the respectability of the Moroccan and international industry.
Preparing the future and continuing to win in the world of tomorrow is our goal. To do this, we opted for a strong presence in the market with a reliable and quality product, fruit of a streamlined and efficient manufacturing.
Our capabilities have always been proven to withstand the winds of change and we know we need to stay even more proactive and customer-centric. We will have to anticipate the future and be ready with solutions, even before the customer requests them.
There are many new challenges that the cable industry is facing with new market opportunities and product developments. Due to the surge in the communications sector, we are excited to successfully develop and deliver products for this segment by being internationally competitive.
The FBR CABLES model is evolving. We are improving our key internal operations to ensure a consistent and positive experience for our customers. Our processes will begin and end with customers. We identified priority areas for growth over the next 5 years and beyond.
FBR CABLES aspires to be a leading company in the coming years, a true jewel of the Moroccan industry.
We take this opportunity to thank you and once again express our gratitude for the relentless support and confidence that customers and institutions have always had on FBR CABLES and encouraged it to move forward with confidence. We are fully convinced that this will motivate us even more to continue our constant effort to become the preferred brand in fiber optic cables.
We hope to continue improving every day to serve you better.
FBR CABLES, more than industry. A passion!
